A creative director, DJ, designer, and cultural ambassador, it wasn't long until she owned the title as New York's beloved Downtown Sweetheart. The Albany native moved to Manhattan to attend The School of Visual Arts and the rest was history. She immediately immersed herself in the city's culture, working with the likes of Supreme founder James Jebbia and Def Jam, before venturing off to produce content on her own. She began directing videos for Solange, Kendrick Lamar, and Joey Bada$$. She recieved a bunch of buzz after directing Justin Bieber's hit single, "Baby". Oh, you thought that was it? NAH! In 2008, she released her own clothing line, Violette New York. Her style is truly one of a kind and has given LDYBY's around the world a platform for expression. With a swag so effortless, Puma couldn't resist and gave her creative control of her own capsule. We still can't get over those shiny gold kicks! She continues to create visuals for music, models, and DJ's all over the world. We look up Vashtie not simply because she's goals but we admire her work ethic. She shows us that somehow you can manage to do it all while maintaining your cool.
You can keep up with everything Vashtie on her site✨
Check out the playlist below featuring a young and wise Vashtie. We've also added a BTS of her shoot with PlayBoy (very tasteful) and some video's she's directed!